Finding it difficult to get through the maze of Brand decisions?
Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.
We can help you balance your brand investments to maximize your share and profit.
Dan's understanding of the strategic value of brand equity to the business has enabled him to create unique brand building tools that have driven success. His insights into the many connections across business functions helps him plot out the most direct paths to success while building the asset of the brand. Making design a strategic driver of business success is the new challenge in industry today,and Dan is well equipped and experienced to help that happen.
HP Corporate Design Manager
In my experience I have encountered very few corporate managers who can navigate between design, marketing and engineering as seamlessly as Dan. Developing consensus and making the difficult decisions to assure the design strategy was realizable and apirational.
Senior Design Lead, IDEO
Dan is extremely effective at bringing together different groups under a single design vision. He works with all the design stakeholders to interactively create a design experience vision and implementation roadmap. He is terrific at directing exploratory design efforts to visualize future opportunities.
Director Industrial Design, Smart Design, Inc.
I have met few like Dan, who can bring the disciplines of marketing and design together, so cohesively, after one goal: to understand how a product may meet users' unmet emotional needs.
Industrial Design Strategist, Hewlett-Packard
You're the only design professional I could really ever understand!
Account Marketing Manager, Hewlett-Packard
When the new WalMart logo appeared a few weeks ago, many of us speculated as to its intended meaning. What was that starburst all about? My belief is that it has to do with repositioning the WalMart brand against competitors such as Target, who allow WalMart to hold the low-end price leader position. But it’s […]
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