Workshops

Design4brand workshops provide in-house sessions for marketing and design teams, and their key partners. These workshops will help you develop an effective product design and development strategy that aligns with, and support your brand positioning.

Design4brand can customize its workshops to your specific business and current business challenges. We will not only provide a solid ground and common understanding of how new product design is rooted in brand strategy, but how that brand and product design need to evolve over time.

Our workshops include:

Brand Power

For Senior Marketing Managers and staffs who want to build customer advantage and long-term brand value, this workshop provides a clear four-step process to develop a competitive brand strategy. In this workshop you will create a compelling brand position, based on your market position. You'll learn strategies for launching new brands, leveraging existing brands and managing a brand portfolio. You'll get our latest thinking on the role of blogging, social networking and brand strategy

Designing for Brand Value

For Marketing and Design Managers who want to build brand value through design, this workshop focuses on new product design and development. You will learn how to ensure that your product design services are aligned with market and brand positioning. You will use brand-centered design as a strong competitive weapon to capture customers hearts and minds. High-tech managers will know how to map their product design development strategies to the Technology Adoption Lifecycle. Marketing and Design teams will work together to integrate their brand positioning and design elements for customer advantage.

Brand 2.0

For business owners and marketing directors who want to take advantage of e-marketing. You'll learn how to use web social media to your advantage, whether you are b2c or b2b. You'll discover how customers use social media to shop and to hang out. You'll learn design tips and tricks to increase web sales and to promote your brand on the web.

To find out more, or to schedule a workshop for your teams, contact us at design4brand@msn.com or call us at 360-546-1952.