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Dan Berne

About Us

Business Marketing Strategy

Dan Berne, founder and principal of design4brand, has helped business leaders, such as Hewlett-Packard and Church and Dwight, to improve their market position and be more profitable. He also works with smaller businesses, helping them to grow through a solid business marketing strategy. Dan brings over 20 years of marketing strategy experience, and is regarded as an expert on product marketing strategy. His passion is to help new and emerging companies develop effective and practical ways to grow their businesses. His work on managing high-tech brands is included in the textbook "Brand Management" (McGraw-Hill, October, 2009). He is the author of the forthcoming book, Your Opinion Does Not Matter - creating brand value by design.

Dan also work with design firms to guide their teams in integrating a company's brand marketing strategy to design products and experiences that are appropriately compelling, consistent and cost-effective.

Contact Dan at:

www.design4brand.com
danberne@design4brand.com
360.546.1952

Affiliates:

http://www.chasminstitute.com

http://www.cheskin.com

For website development, Dan recommends Doug Williams and Associates.


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