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Rollout of New WalMart Brand All Backwards
Filed under: Brand Development, Corporate Identity — admin @ 9:12 am- This was posted on July 25, 2008
When the new WalMart logo appeared a few weeks ago, many of us speculated as to its intended meaning. What was that starburst all about? My belief is that it has to do with repositioning the WalMart brand against competitors such as Target, who allow WalMart to hold the low-end price leader position. But it’s […]
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