Finding it difficult to get through the maze of Brand decisions?


Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.


We can help you balance your brand investments to maximize your share and profit.


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Brand Strategy - How We Can Help You

We provide market insights, design trends, and a repeatable end-to-end process that enable you to:

  • Connect with your customers’ emotional and cultural attitudes
  • Create a powerful brand strategy
  • Develop a brand building strategy and manage your brand as a strategic asset over time
  • Create and communicate your brand positioning, and help you align your brand elements for a compelling offering to your customers
  • Use market and brand positioning strategies to create a coherent brand portfolio
  • Create a brand marketing strategy and ensure the design of your products and services personifies your brand attributes

What We Offer

  • Brand Strategy Consulting and Workshops
  • Design Strategy Consulting and Workshops
  • Brand Positioning Strategy andWork Sessions
  • Customer Insight Research
  • Audits on the consistency and effectiveness of your brand strategies

Rollout of New WalMart Brand All Backwards

Filed under: Brand Development, Corporate Identity — admin @ 9:12 am

- This was posted on July 25, 2008

When the new WalMart logo appeared a few weeks ago, many of us speculated as to its intended meaning. What was that starburst all about? My belief is that it has to do with repositioning the WalMart brand against competitors such as Target, who allow WalMart to hold the low-end price leader position. But it’s […]

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