Beyond SEO - more sales from your web site

Today we launch the new design4brand home page, with the specific goal of increasing contacts and client contracts. We’ve applied insights and tips from our friends at Marketing Experiments to increase clarity and reduce friction. The fancy term for this is “landing page optimization.” What it means is that your website visitors know where they are when they hit your site, what they should do, and why they should do it. Why should they buy your products or services?
So, what specific changes have we made? The graphics at the top remain, but we now have a stronger and clearer value proposition. Visitors know right up front what we do and how that may benefit them, and how they can contact us to start the discussion. The flow of information follows a natural progression with a call to action.
We’ve moved the educational components of branding strategy from the home page. We thought we were so smart in placing tips and tricks right there so that clients would realize just how smart we were.  Now we know better. Now we want to connect with our clients’ issues first, then educate them later. We still have our search engine optimization words so that you’ll find us organically, but now you have clearer information as to whether our services match your needs.
We are now certified by Marketing Experiements in the area of Landing Page Optimization - which simply means that we can help you get more sales once a customer finds your website. 

Popularity: 43% [?]