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workshops Finding it difficult to get through the maze of Brand decisions?
Ensuring that brand design is a competitive advantage can be a challenge. design4brand has a simple, but thorough 4-Step process to guide you through your brand strategy and brand design decisions. We help ensure that the design of your products and services personifies your brand identity and supports your brand portfolio.
We can help you balance your brand investments to maximize your share and profit.
About Us
design4brand is a marketing consultancy that helps companies design products and services that maximize brand value. D4B works with senior Marketing Managers to develop brand and design strategies based on market analysis, deep customer insights and portfolio planning. D4B helps reconcile brand goals and budget constraints, and works with diverse teams to build common ground for brand coherence. D4B works with Design Directors to guide their teams in applying brand strategy to design products and experiences that are appropriately compelling, consistent and cost-effective.
D4B offers brand audits, brand and design strategy workshops, as well as brand and design consulting.
Dan Berne, founder and principal of design4brand, has over 15 years experience as a Marketing and Brand Design Manager. He specializes in helping Marketing and R&D executives and their teams design products and services to maximize brand value.
Contact design4brand at:
www.design4brand.com
design4brand@msn.com
360.546.1952
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Rollout of New WalMart Brand All Backwards
Filed under: Brand Development, Corporate Identity — admin @ 9:12 am- This was posted on July 25, 2008
When the new WalMart logo appeared a few weeks ago, many of us speculated as to its intended meaning. What was that starburst all about? My belief is that it has to do with repositioning the WalMart brand against competitors such as Target, who allow WalMart to hold the low-end price leader position. But it’s […]
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